Hey everyone, here we go. . . . . .
IN OUR WORLD I am coming to you LIVE from cool, but warming up
This week we launched a HUGE Transformation project for a client with the idea that in order to shift, to change to meet fast and furious market conditions you need a place to start. In order to transform (from the Latin – to cross over, it is a word of MOTION), you need to change the way you think. Old thinking, the result of years of organizational equity will stonewall transformation every time. So, we started with an introduction to Transformational Thinking. Wonderful first step for a Fortune 100 client!
Next week I get to have a full week in town to visit with my
The March newsletter is out. If you didn’t get a copy, let me know.
THINGS YOU SHOULD KNOW
The dynamics of change have rapidly become a key player in every business. The unique ability to know when to move forward, when to stay put and when to run are not positions in a horse race but instead the daily playground for business. I have been blessed to work with one of the best at knowing this game; Southwest Airlines. Here are a few ways of thinking and motion that set them apart:
- Their history of success has been built on a firm commitment to a niche; low cost airfare generated by a proven system, supported by serving smaller cities and airports.
- This model has built them into the largest airline in the world by offering more flights and carries.
- But it became obvious that you can’t continue to feed this machine without heading into the big cities and airports. Change to meet the needs. They simply have run out of large, secondary airports that serve urban areas.
- They will be entering the Minn/St. Paul market and this summer hope to get gates at LaGuardia.
The shift to major airports is a major move away from a foundation principle that has directly contributed to its success.
Will this have a long term negative impact? Moving into major airports increases gate fees and sets a competitive stage with long haul players like American and Delta.
The future will hold the answer, but the ability to change, to take advantage of shifting opportunity should be a hallmark for any company.
ENTERTAINMENT
MOVIES: The Watchmen: This is the first blockbuster of the season and like a kid in a candy store, I can’t wait!
NetFlix Fans: Finding Forrester : This is now playing on a couple of the movie channels and I had forgotten how much I LOVED this little film.
TV: All my favorite USA Network shows are on vacation with the last episode of Burn Notice playing last night. They do good work. In TV Land there is a lot of buzz around a new series called THE UNUSUALS. It is an ABC show and should be out soon.
BOOKS: The Film Club – By David Gilmour. The true story of a father who let his son drop out of school – if he watched three movies a week. It was fantastic!
MUSIC: I was playing some music last night and stumbled on Pacing the Cage by Bruce Cockburn and it brought back a flood of memories. I love playing and singing this tune. Here is the best version I have found by Bruce. The second video is a little two minute piece on the incredible guitar player that Bruce is. Read the first comment!
http://www.youtube.com/watch?v=sAcqr3MYMmMhttp://www.youtube.com/watch?v=GK64qc-Mbts
WEB SITES: You know you always wanted to learn something new!
http://www.lingolex.com/spanish.htm
SOUTH OF
- According to Nielsen Rating Group we now watch an average of 151 hours of TV a month. An ALL TIME HIGH.
- There are now more TV’s in the average home than there are people.
- There is a greater variety of programming than ever before.
- Advertisers are eating this data up and creating new methods to tap our ever dwindling wallets.
So, sit back and watch the good old boob tube!
Sometimes the best maps can not guide you, cause you can’t see what’s round the bend.Bruce Cockburn
Drop me a note with your comments at steve@creativeventures.com
Thanks for stopping by and until next time, Adios and Aloha.
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