In 1988 Dan Wieden of the Wieden + Kennedy Ad Agency pitched a new tag line for Nike. It was three simple words and those words, Just Do It, have become mantra for athletes all over the world. Twenty five years later, it’s still Nike’s slogan. You simply do not see Nike without Just Do It.
Wieden said its power was that “it is short, simple, easily understood and remembered.”
Companies would kill for a tag line this powerful, a line that would roll of your tongue and work its way into an international cultural movement.
Our Elegant Simplicity strategic platform introduces The Power of 3 as a method of learning the discipline needed to practice a leadership and thinking style grounded in simple. The Power of 3 is a starting point. It goes like this: Nothing, no system, process, idea, organizational scheme, sales idea, NOTHING can exceed 3 parts. It is a staggering challenge and pushes your thinking towards effective methods to “thoughtfully reduce” the scale and scope of an idea. It is a primer for simplicity and provides an “easy” to understand level of constraint to embarking on an understanding of simple.
Give a try. Set The Power of 3 as a starting line for your journey to simple. Go on – JUST DO IT!
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