The digital information revolution is shifting everything. Markets are moving, fields of value are changing and the danger of being rolled over is more hazardous than ever. The avalanche of information and data has found its way into our use of time, making us feel like instant experts. With this perceived authority, we feel invincible and our need for help dwindles. We want DIRECT ACCESS to EVERYTHING. We want everything in ONE CLICK!
Creative Ventures is bringing a strategic solution to this ONE CLICK ARMAGEDDON, in two simple, powerful, and elegant parts.
Relevance – Let Creative Ventures help you discover new areas of relevance and build core strategies around them.
Value – Create new strategic platforms that deliver a sense of “magic” for your clients, that make doing business without you unimaginable.Creative Ventures unites this cutting edge strategy with a new way of seeing your planning process by teaching simple design skills to transfer all of your ideas to visual models.
Some Key Takeaways:
- Eliminate Redundancy – If it is simple to find and easy to understand, I don’t feel I need it from you. I need you to point me in the right direction, but don’t give me information I can find easily anywhere.
- Stay in Touch – I’m not just talking about a call or an email, I am talking about a focused strategy that is centered on emotion. You need to make your touch points meaningful so that I WANT to hear from you.
- Jettison Bad Ideas – Look at everything you are doing and STOP activities that aren’t directly applicable to each individual client and that they don’t find truly important. Leverage what your clients like.