Hey everyone, here we go. . . . . .
IN OUR WORLD Today, I find myself in
I have a session on how to “think value add” when looking at creating client strategies that separate and differentiate you in shrinking markets where your service or product is commoditized. It’s not about how you think; it’s about how your clients think. Then tomorrow I am honored to do the keynote and closing address to client sponsored event for over 1000 attendees.
In the past couple of weeks I have had the opportunity to present using new technology that opened the delivery of my content to worldwide audiences while never leaving
Now these new methods will never replace the impact of being somewhere in person, but they will be a new strategy for economically delivering to distant audiences.
Next week it’s off to
THINGS YOU SHOULD KNOW
We live in a world defined by immediacy, where real time has replaced geography in the distribution of ideas, information, culture and impact. This creates a time unlike any other the world has ever seen. It challenges the way we think and just as important, the way we act. It often causes us to loose our focus. We struggle with where to spend our time so that you can have the greatest impact.
You read a lot about “customer focused strategies” and the number of organizations that are embarking upon this course of action. I am involved with three clients looking at new ideas in this arena.
As you know, I never embark upon any program or strategy that exceeds three steps. When we can do it two, well, that’s incredible, but when one step can create a strategy, an outcome, it’s the ultimate accomplishment. Let me share the one step starting point for “customer focused strategies”:
- INVOLVE THE CUSTOMER
Yep, that’s it. I was shocked to attend a planning session where some really smart people were exchanging ideas about value added programs. When I asked what the customer really wants, what would they find of value, they did not hesitate with strong opinions based on their interactions with a loyal and strong customer base. When I asked how they really knew that, there was a small hesitation, just enough for me to know they have not really ASKED their customers. They had not planned a meeting with customers. They had not really taken to heart the idea of CUSTOMER CENTRIC involving the CUSTOMER in planning.
You can spend no better energy than focusing on your customers in a tough market, but do it in a strategy of enrollment, where the customer IS the center of the strategy.
MOVIES: Nothing out there to take me to the theater!
NetFlix Fans: Cannery Row: This is one of Laura’s absolute favorite films, EVER. It is now on DVD and tells a combination of stories by John Steinbeck. It is a wonderful little tale and should be on everyone’s rental list.
TV: Thank God for DVR’s as season ending episodes of Monk and Psyche (I was working out last week in
BOOKS: In Search of the Obvious – By Jack Trout, check this out, a marvelous read.
MUSIC: Nanci Griffith and John Prine singing The Speed of the Sound of Loneliness – Just plain fantastic!
WEB SITES: Here is a look at how TV and the internet are blending together.
You’re out there running just to be on the run.John Prine
Drop me a note with your comments at firstname.lastname@example.org
Thanks for stopping by and until next time, Adios and Aloha.