Hey everyone, here we go. . . . . .
IN OUR WORLD
What a great week. I had the opportunity to work with leaders in the telecommunication industry in
Lake Tahoe is one of the most beautiful places in
Heading to NY on Sunday to work on sales strategies for one of my favorite clients!
If you missed it, here is our August newsletter: http://www.creativeventures.com/Newsletter/200908.html
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THINGS YOU SHOULD KNOW
I had the chance to do some work with a creative agency (marketing and advertising) and became interested in how they work. Not what they produce, but HOW they work.
We think of scheduling in terms of how we build our day and most of us do this around the traditional model of the hour. We create our schedule in small blocks of time, where scheduling a meeting is as simple as finding an open block of time and adding a task to it. We want a meeting, we hunt through our hours find an opening, then discover if whom ever we want to meet with has a similar opening. We think in terms of these blocks of time.
A creative person working a creative job thinks differently. They think in terms of big blocks of time. Most use ½ days as their measuring tool. Their work requires a different type of focus and concentration.
The problem occurs when these two ways of dealing with time collide.
A 1 hour meeting destroys ½ a days work for the creative job. Their stop and start button gets completely out of whack. Traditional meetings are a disaster.
My client combats this by scheduling most meetings at the END of the day. This simple but powerful concession allows for the creative types to maintain high levels of focus while being able to share project progress.
Time is impactful to everyone, but simple adjustments can allow for traditional and creative to find common ground.
MOVIES: Julie and Julia. Yes, though this is what might be commonly referred to as a “chick flick”, it is a very interesting idea for a movie.
NetFlix Fans: The Soloist: If you missed this at the theater, see it now! It was really close to being a great movie. In a year of mediocrity, it sits above the field.
TV: New and last season of Monk starts on tonight. Great, quirky little show that I will surely miss!
BOOKS: It’s Our Ship – By Abrashoff: A book about the captain of a Navy shop and the similarities between leading a large team of sailors and leading a team in corporate
MUSIC: The great Paul Simon with Ladysmith Black Mambazo – Diamonds on the Soles of Her Shoes.
WEB SITES: Great creative web site.
Those incredibly creative guys at DARPA (Defense Advanced Defense Project Agency) have been rumored to have developed the “underwater express”. They can take the high speed of a submarine, about 30 knots and accelerate it to about 100 knots!
To do this they use a hydrodynamic effect called “supercavitation”. When the sub achieves enough speed, a gas bubble envelops the vessel reducing drag. Basically, the submarine travels inside a self-created bubble. This gets the sub going at underwater warp speed.
Though a military technology think tank, much of their research has high impact civilian use also.
Yes, everyone knows exactly what I am talking about, Diamonds on the soles of her shoes.
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Thanks for stopping by and until next time, Adios and Aloha.