Hey everyone, here we go. . . . . .
IN OUR WORLD
Early in the week I bounced around Dallas with a series of meetings. One is with a new client that I am so JAZZED about having the legitiment honor of working with. I had meetings with existing clients on a series of local projects that are in one form or another of launching.
Then I had a quick flight to Minneapolis where the Repeatable Successful Acts platform continues to roll through the clients I have the honor of working with.
Next week will take me off the road as I have a TON of work to do on three major projects. I need the entire week to get all the pieces in place.
On a couple of other notes:
- I have a series of new videos that are being edited from major presentation footage with a new animated tag line at the beginning of each video. They are about 3-5 minutes each and contain some of my most current work on the nature of teams.
- The new web site continues to move forward.
- I am using a new delivery system for my monthly newsletter as the size of my readers list has grown too big to handle in the primitive method I was using.
HEY, YOU CAN FOLLOW ME ON TWITTER –CREATIVEVENTURE
AND ON FACEBOOK – STEPHEN HARVILL!
THINGS YOU SHOULD KNOW
THE LAW OF WEIGHT – In any system some elements carry more weight than others.
This is another of the 21 Creative Ventures Laws. I am continuing to introduce these operating principles that are impacting a variety of projects I am working on.
This law deals with the nature of priority in planning, execution and decision making. Where is “weight”? Where is the critical need for attention and action? Knowing this is a core skill in driving success.
Here is a sales process example. As companies mature their sales processes tend to grow. They add layer upon layer until the core aspect of the transaction is almost lost.
Let me show you how the LAW OF WEIGHT would apply.
There are two critical aspects that create the core of a sale, in fact they are transformational. The first is the transition from prospect to client and then the client at the point of a second sale, moves to a relationship position.
These are critical points in moving product and service.
When was the last time you took a hard look at these two critical aspects of sales?
This is the LAW OF WEIGHT.
MOVIES: The Lincoln Lawyer. I loved this series of books and hope the movie does them justice. This is the second of my book heroes that Matthew McConaughey has played. He was also Dirk Pitt.
NetFlix Fans: Sahara: Matthew McConaughey as Dirk Pitt. A pretty good action movie.
TV: An Idiot Abroad: I am a huge Ricky Gervais fan. This show, on the Science Network takes their naïve little friend Carl Pilkinton and sends him to exotic locations. Not only interesting but also funny!
BOOK: Gideon’s Sword – Preston/Child: These guys are fantastic writers and this is their first with the character Gideon.
MUSIC: A really good song by Steve Earle – Jerusalem.
WEB SITES: Hot up to date social media info.
SOUTH OF NORMAL
This week ended the annual South by Southwest music/movie/interactive festival/meeting in Austin. This has become a huge event and a must attend for cutting edge thinkers and media/music/movie types. The web was filled with daily reports on the hottest music acts, new movies and razor sharp interactive ideas. Here are a few quick notes from the meeting:
- Mashable The social media news source was the most mentioned brand at the meeting. Teaming up with Facebook they gave live updates to everyone at the conference. They also leveraged Twitter to stay in the moment by moment spotlight.
- The Fortune Global 100 announced that Twitter is their favorite social media tool as 71 of the companies had active Twitter accounts that they used for PR and marketing.
- On Line video is the BIG thing. Through Youtube any company can now advertise using video. It was not that long ago when this type of advertising was reserved for major network television. YouTube is the second largest search engine after Google (and Google owns YouTube).
Bottom line – GET ON BOARD!
Drop me a note with your comments at firstname.lastname@example.org
Thanks for stopping by and until next time, Adios and Aloha.