One of the biggest barriers to change within any organization is a lack of strategic discipline.
When looking to do something new, something different, requires a level of self control that will maintain a focus on the implementation of that something “new“. The reality is most of us will fall back to the way things were. It’s more comfortable for us to cocoon ourselves around what we know. Believe me, I see this all the time. Large initiatives , well funded and strategically significant get launched, gain a little traction but when pushed, fade away like a puff of smoke. Who knows what spectacular achievements might have been down that road if the strategic discipline had been there?
Enter the “niche“. The great thing about pursuing a niche market is that niches REQUIRE finite focus to be successfully leveraged. This “forced” focus is actually a form of strategic discipline. The restrictions found in niche markets give a company a very specific area to develop sales, marketing and distribution strategies. Think of a niche as a self regulating planning tool.
Many times, when a company looks for new markets, the idea of attacking a niche becomes a key player. They seem to learn to concentrate their attention on VERY SPECIFIC elements within their planning process. They become DISCIPLINED.
Now, think of how power that perspective would be when applied to a new idea within the company. Niches can become the birth place for a new commitment to strategic discipline!