It is no surprise that entertainment is BIG business. From Hollywood’s search for the next “tent pole” franchise to the original programing of HBO, FX, Netflix and everyone else in the small screen game.
It was not that long ago that television was dominated by the Big Three Networks, ABC, NBC and CBS. Then Fox broke into the club and it became the Big Four. But while those network executives were watch each other an interesting thing was starting to happen. New models were being developed full of risk and new ideas. Forget about advertising revenue, who needs it. Let’s switch to a subscription model and low and behold an innovative approach was launched. At HBO, it began with the need to fill the unforgiving 24 hour day with programming. They took risks, which lead to quality. They attacked the stronghold of traditional network television, Sunday nights. They developed highly creative and original ideas; The Larry Sanders Show, Sex in the City, The Sopranos, Six Feet Under and now Game of Thrones. This risk taking was picked up by new channels such as FX, TNT, A&E and now we have Breaking Bad, Justified and The Son’s of Anarchy.
Now even non-channel entertainment folks are jumping on board. Heck, you don’t even need a TV anymore as Netflix has hits with House of Cards and the rebirth of Arrested Development! Hold your horses folks, Yahoo is now stepping into the market and already has a stable of 55 shows and counting.
The bottom line is that risk often leads to reward and the right kind of thinking can open markets and niches previously held captive by business giants.
Fragmentation is not a bad thing, it often expands the surface area of a market and provides unexpected opportunity, IF you look for it!