Today the nominations for the 2014 television Emmy Awards were announced. What do think the following categories have in common?
- Best Original Programming
- Best Actor in a Drama Series
- Outstanding Drama Series
- Lead Actor and Actress in a Mini Series
- Outstanding Mini Series
- Outstanding TV Movie
Not ONE nominee from the Big 4 TV networks. Not ONE!
Sure, there are lots of factors in this viewing and nominating formula. We have radically changed how we consume content. From binge watching via streaming services to mobile technologies, but at the end of the day it’s really not about delivery strategies, it’s about the quality of the crafting and delivery of story. It’s always about STORY.
The writing and idea development for TV is raising the entertainment and educational bar (think Cosmos) to new and challenging heights. Couple that story crafting with high dollar production, effects, acting and direction and you will see the true POWER that exists in the two core aspects of story – CRAFTING and TELLING.
In our THE ONCE UPON A TIME PROJECT we bring these very aspects to every part of an organization and its individuals power to leverage story as a core business development strategy.
The future holds nothing but challenges for the television entertainment industry with barriers being pushed and new ideas creating new levels of risk. Staying put is the same as staying behind. It’s simple, craft and tell a better story and watch the business flock your way.
“Be prepared to fail when aiming higher than when playing it safe.” Kevin Spacey