A lot of organizational and corporate success can be attributed to focus. Not just focus, but the uncanny ability to know what to focus on. If we follow the Rule of Simple there are two key focus goals:
- Your Skill Sets
- Your Client Experience
What makes these two focus points so critical to your success model? They are ALWAYS within your control. No outside factor can impact your ability to create influence around these two impact elements. First, your skill sets revolve around you getting better at what you do and the second hits at the heart of how you attract and treat your clients. Both points should be core strategies in your planning process.
An Application of Importance
Yelp is an online urban guide to a portal of opinions on how good or bad a business might be. Founded in 2004, Yelp has created a living breathing community of both those who post their points of view and those who will add those views to their decision and selection process. Yelp has amassed an estimated market value of +/- $5 billion with 130 million unique hits monthly. They are in 27 countries and are translated into 7 different languages. Yelp is big time!
An Application of the Rule of 3
Founder and CEO Jeremy Stoppleman, during a recent interview with USA Today, spoke openly about the Yelp strategic plan and their vision for continuing to move their brand to the top of the net application pecking order. He listed THREE key strategic focus points.
Number 1 on his list was – Enrich the Client Experience! “The client experience drives EVERYTHING for us. We want to constantly improve how you interact with us. It is a key focus for almost every decision we make.” How imperative is your focus on your client experience? How often do you visit the topic with your team? How many times do you run your decisions through a filter; how will this help us create a Dazzling Blue experience, something extraordinary?
Number 2 on the Yelp list is international expansion. Their recent purchase of their largest European rival, QYPE, is a great example of execution around this goal.
Number 3 has a strong attachment to Number 1 – Close the loop around their local business partners. Yelp wants to go beyond the connection with shoppers and show how the metrics they create can help businesses reach their goals.
What’s the Deal?
The only way your client experience becomes a REAL separator, that will continue to differentiate your business, is if it become TRUE to you. Your client experience develops into the hot topic for your strategic planning and is always top of mind when making decisions!