The Power of You
Sales is a really unique profession. It follows a delicate dance between seller and buyer. It is often a solitary pursuit, where the sales person is building a strategy to gain a relationship, which hopefully turns into a sale.
It’s a simple fact that most sale approaches end in failure, in fact, failure might be the most common result of a sales process. That being said, sales people need to have tough skin and an even tougher attitude. They need to have a very powerful level of confidence and resilience that allows them to see what failure really is, just a part of the process. Each failure is filled with lessons. All of the million dollar producers in the study had an attitude of success and a firm belief in themselves, their processes and their skills.
In the early 1900’s the Texas Rangers were riding a legendary reputation for being the toughest lawman of the West. Captain WJ McDonald was a legend among the legends.
He was known for his rugged individualism, leadership skills (he was made a Ranger Captain in 1891) courage and honesty. He faced bank robbers, cattle thieves, long standing feuds and all out gun fights. It was said that he would “charge into hell with a bucket of water”. Despite all of that, he was famous for one incident in the early 1900’s.
There was an illegal prizefight scheduled in frontier Dallas, TX. The fight had drawn an unruly crowd just ready to turn the entire scene into a bloody riot. The mayor contacted the Texas Rangers for help and hurried down to the train station to meet the Rangers he was hoping would quell the unrest. At the train station, Captain McDonald got off and looked around. The mayor hurried to him and asked; “where are the rest of the Rangers?” McDonald uttered; “Hell aint I enough? There’s only one riot isn’t there? One riot, one ranger.”
Captain McDonald stared down the crowd and stopped the riot.
CONFIDENCE.
In the 21 Secrets of Million Dollar Sellers, you will find the steps used to build this attitude, to discover confidence in the face of failure and to develop a personal plan to join the ranks of the elite salespeople featured in the book!
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