The Impact of the Movies and Our Time Spent in the Dark

Why We Love the Movies_LogoThere is something special about the movies.  The time we spend together in the dark, being taken on a journey of emotion and imagination is magical.

From the original night at the movies brought to us by the Lumieres Brothers in Paris, where in 1895 they charged a throng of curious movie goers a few francs to see 10 short films of 50 seconds each to a mega 3D summer blockbuster at the Imax Theater, we still head out to the movies

This December we have the honor of presenting our   program to over 1,000 people.  As with all of our presentation platforms, the WHY WE LOVE THE MOVIES is constantly morphing through our dynamic design process so that it is unique in each of its offerings.  But what draws people to spend their hard fought time to immerse themselves in an evening of movie stuff?  It might not surprise you that there are really only a few reasons.  Here are a couple:

  • STORY -  Movies are driven by the ancient art of storytelling.  In fact, the movies may be the ultimate medium to deliver a tale.  Films can appeal to the main conduit of brain reception, the visual.  They can add auditory appeal through music and dialog.  They can connect everything into a seamless flow of story.  Now I appreciate all forms of story, from the campfire to a novel, but there is something mystical about how a story comes together in a movie.
  • EMOTION – Ahh, the expression of the arousal of our nervous system – emotion.  Fear, anger, joy, sadness, funny and suspenseful are just a few of the emotions film can play with.  Movies set moods.  They can make us shift in our seats, grip the armrest with Hulk like strength, bury our head in our partners shoulder, plug our ears and belly laugh.  Movies are the playground of emotion and it keeps us coming back.  My favorite of these is ANTICIPATION.  Hollywood is an expert at instilling anticipation.  From the preview trailers to wondering what’s around the next corner, movies mine the richness of anticipation.  We go to the movies because we “feel“.
  • CONNECTIONS -  We connect with movies.  One of the reasons we can all remember key movie lines is because that film connected with us.  We watch certain movies over and over.  Why?  CONNECTIONS.  We will surf through our vast universe of entertainment TV channels and you will stop on certain movies no matter how far along they are and watch the rest.  Why?  CONNECTIONS.  We can spend hours talking about our favorite or worst movies and start a heated debate by making a list (I know this from experience!).  We intuitively connect with movies.

So there you go, a bit of the content from the WHY WE LOVE THE MOVIES  program.  I hope we have a chance to share it with you someday.  It is a labor of love.

Until then, I’ll see you at the snack bar – popcorn and real Dr. Pepper, please.

South of Normal

differentiate 2


In the past I used to write a weekly piece called; South of Normal. It contained odd things going on that may have slipped just past your field of attention. Well, I am bringing it back, but this time I am using to write about things outside the field of Creative Ventures. I hope to give you tidbits about movies, music, TV and books. So, let’s get started:


The Fall always seems to bring out some of the best films of the year.  We are well past the “blockbuster” summer season and now some of the meaningful movies are hitting the theaters.


Gravity is both beautiful and tells a stunning story of survival.  Sandra Bullock is sure to be nominated for an Oscar for her stunning and virtual solo performance.  Director Alfonso Cuaron, through the use of technology specifically created for this film, gives us a true sense of the spectacle and loneliness of space.  It is a MUST see in 3D.


Captain Philips once again shows us the range and talent of Tom Hanks.  His ability to play the “everyman” makes him, along with Daniel Day Lewis, the finest actors of our generation.  Once again, even though we know the outcome (based on a true story), we are none the less thrown into the tension by a well crafted story unfolded before us by outstanding performances and crisp directing by Paul Greengrass.

Both of these are MUST SEE films.



Comedian Jerry Seinfeld is fascinated with “web only” ideas.  His hilarious run of cross country trips with Superman for American Express were only available on the internet and his latest idea Comedians in Cars Getting Coffee is again a web only idea.  Jerry picks up a famous comedians (Chris Rock, Mel Brooks, Ricky Gervias) in one of his collector edition cars and they go grab coffee.  Along the way and while sipping a cup of joe, they exchange ideas and outlooks on the art of comedy.  It is a fantastic exploration into the creative process and on top of that, you will laugh out loud!

Well, welcome back to South of Normal and I hope you enjoy a break from the other stuff.

The Art of Real and True




Every industry has them.  The auto sales folks call them tire kickers and realtors sometimes refer to them as looky loos.  They are clients that appear real and true but in reality never produce any beneficial impact and suck the life our of your time.  On the surface they may seem like legitimate leads that in all rights should produce a business relationship, but instead they dangle the prospect of business like a “sirens song” and like the Greeks of old, entrepreneur’s crash into their false shores.

We run into these types of potential connections all the time.  Someone who enters into a dialog, steers the discussion towards the strong possibility of engagement, heck they even toss out some dates, but then, when the follow up starts, they disappear.  No returned calls, no answers to the electronic contact litany of email and text messages.  You think; “what the hell?”  THEY started the connection.  THEY were interested and then THEY vanish.

You have been welcomed into the murky water of REAL and TRUE.  This is how we define new contacts.  Are they REAL and TRUE or not.  How do you tell?  It’s a dynamic art and despite whatever litmus test you choose, it’s going to be non-exacting. Here is our’s:

  • The Communication Chain: Define with the potential client the best way to communicate.  Is it by phone, email, text, carrier pigeon or psychic connection?  Once you have determined the HOW, set some expectation for response time.  If you connect on this KEY point they move forward on the field.  This is the chance to appear or disappear.
  • The Screen:  The initial contact generates our new client three part survey.  They simply have to answer three questions:  What do you do, what value do you bring and how are you different from everyone else doing the same thing?  If they take the time to THINK about and then respond, they are on the high ground of REAL and TRUE.
  • The Project:  Can you DEFINE a project?  If you can this is probably a REAL and TRUE client.

Now a lead can get ”A’s” in all of this and still disappear, but more than less, they become a client and launch what everyone hopes is a beneficial relationship.

Now we keep track of those NON-TRUE and REAL folks because the world often spins in odd ways and they may come back and become REAL and TRUE.

Being REAL and TRUE is a key indicator at Creative Ventures.  It requires a mutual amount of focus, time and commitment.


The Slow Demise of Gratitude



I am a habitual “thank you” note writer.  I take them with me to every project and write them in my hotel room or on the plane home.  I spend this time because to me it is a VALUE driven activity.  If someone has created a business agreement with me, I want them to know I VALUE this relationship.  I often send clients small gifts that I see or that they have mentioned as being interested in.  These are usually books or maybe a movie DVD or music CD.  I also have a monthly sampler CD that features 15 songs by 15 different audiences that I send out to random clients every month.  I do this because movies and music often play a key role in my presentations and because it’s just fun.  I don’t do this to create a repeating “thank you” loop.  “Hey, thanks for the project.”  “Hey, thanks for the book.”  “Hey thanks . . . . . . . . .”  I do it because it’s important.

That being said, I am amazed at how few times anyone say’s “thanks”, for ANYTHING.  You hold the door open for someone, a gentlemanly thing to do, that doesn’t require any sign of gratitude, BUT a simple “thanks” is sure nice.  You send out something unexpected to someone and never hear a word.  A simple “thanks” would at least let you know that they received the gift.

What a shame.  Gratitude is a spectacular thing.  It makes you aware that life is still a good journey and that you are damn lucky to get another day on this spinning world.  It never takes much, just connect a feeling or thought to an action.

Hey, THANKS for reading my stuff!

A Little Fun

Movies 9


Time for a quick down and dirty piece on the early summer movie scene.  As most of my readers know, I’m a movie guy.  From my 37 year weekend date of going to the movies with the love of my life, Laura to the annual Top 10 Bottom 5 Movie list, to the 90 minute multimedia stage presentation of WHY WE LOVE THE MOVIES, I dig films.  Here is a quick look at some of the early summer fare.

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The Power of a Niche

One of the biggest barriers to change within any organization is a lack of strategic discipline.

When looking to do something new, something different, requires a level of self control that will maintain a focus on the implementation of that something “new“.  The reality is most of us will fall back to the way things were.  It’s more comfortable for us to cocoon ourselves around what we know.  Believe me, I see this all the time.  Large initiatives , well funded and strategically significant get launched, gain a little traction but when pushed, fade away like a puff of smoke.  Who knows what spectacular achievements might have been down that road if the strategic discipline had been there?

Enter the “niche“.  The great thing about pursuing a niche market is that niches REQUIRE finite focus to be successfully leveraged.  This “forced” focus is actually a  form of strategic discipline.  The restrictions found in niche markets give a company a very specific area to develop sales, marketing and distribution strategies.  Think of a niche as a self regulating planning tool.

Many times, when a company looks for new markets, the idea of attacking a niche becomes a key player.  They seem to learn to concentrate their attention on VERY SPECIFIC elements within their planning process.  They become DISCIPLINED.

Now, think of how power that perspective would be when applied to a new idea within the company.  Niches can become the birth place for a new commitment to strategic discipline!




We’re Back!

Hey Everyone:   The Blog is BACK!

With the new web site, the addition of Colin to the Creative Ventures team and our social media strategy booming, we thought it was time to resurrect our blog.  As with all of our stuff, the blog is going to be a little different from its ancestor.  In the distant past, I would use the blog to not only keep you in the Creative Ventures loop, but also riff about movies, music, books and every other thing that my would orbit into my limited attention span.  Now the blog is going to be more about sharing our work, ideas and comments.  It is going to be designed to garner input from readers and keep everyone challenged in the way they think.

In addition to the blog, we are constantly publishing to our social media channels where we share pictures, videos and other way cool stuff.  You can access all of our social media by clicking on the buttons at the bottom of our web site home page.

I thought we would start off with a look at a new internal strategy.  We are creating custom logo’s for all of our strategic platforms.  Below are the logos for three of our platforms:  Our existing hit – Dazzling Blue,  our brand new platform The Once Upon A Time Project, all about crafting powerful stories and our BRAND NEW PLATFORM, The Idea Factory, all about where ideas come from, their application and ultimate transformation or demise.

Keep your eyes on the blog as we will be regularly posting!

Adios and Aloha.






Week of June 27, 2011

Hey everyone, here we go. . . . . .


OK, OK, I know, my blog schedule has been horrible.  I deeply appreciate all of you that have sent me notes wondering what’s going on.

As soon as the new blog format and web site are up and going I will be back on schedule.

In the meantime here we are, 6 months into 2011, heck, we are past halfway!  The longest day of the year has come and gone.  So, as they say on Game of Thrones – “winter is coming”, though at 100 degree’s + in Texas, winter seems a distant thing.

The first half of 2011 has been fantastic.  33 projects for 17 clients in 12 different industries!  It has been challenging and rewarding.  Can anyone ask for anything more?

The Dazzling Blue platform – the journey from ordinary to extraordinary has really taken off.  The article in the Dallas Morning News has certainly stirred interest in the ideas and action points in that journey.

The Opportunity of Meeting – how to change everything you think and do regarding meetings is now in active play with three of my clients.

July has me heading down to Austin, then off to Boston, a quick stop in Houston and a closing trip to Houston.




Let’s talk Pixar, the animation film giant.  Most of you are familiar with these creative geniuses through their major theater releases such as the Toy Story trilogy, Wall-E, Finding Nemo, Up and others.  The Pixar empire is the result of John Lasseter and his unique partnership with Steven Jobs.

A quick history:

  • Jobs, after being fired by Apple, dabbles around in a few projects including Next Computer and buys the tiny animation division of Lucas Films in 1986 for about $10 million that becomes Pixar.
  • He brings with him a young John Lasseter to run things.
  • He gives Lasseter a three word set of marching orders – “Make it great”.  So Lasseter embarks on that simple and powerful mission.
  • It took about 10 years to make their first major theater release – Toy Story.  Since that time they have released 12 major animated features.
  • The Oscars have been kind to Pixar who almost singlehandedly created the Animated Award category.  Of the 8 Pixar films released between 2001 and 2010, 6 have taken the Oscar.
  • In all Pixar’s work has been nominated for 211 various film awards taking 205 of them.
  • 20 years after his $10 million investment, Jobs sold Pixar to Disney for $7.4 billion.  John Lasseter continues to run Pixar in addition to Disney Animation and the Imagineering team (guys that design theme parks and the rides we all wait hours for).

The key to Pixar success always starts from a single point; the story.  The story has to be outstanding, it has to be foundational.  It’s not about the amazing animation, but instead always starts with the story.  They spend countless hours scrutinizing every aspect of the tale.  It means everything to their process.

How simple, powerful and elegant is a single filter point?

The results speak for themselves and present a wonderful platform for us to examine; what is our most important filter?  Does it drive your decision model?  Can it be articulated throughout your teams?

Pixar has proven that a single filter and simple marching orders – Make it Great, can make all the difference!


MOVIES:  Larry Crowne and Transporters: Two choices for the heat intense 4th of July weekend.  Not a bad way to spend some summer time hours.

NetFlix Fans: Cedar Rapids: A quirky off-beat comedy that made me laugh.


TV: My DVR has been filled with stuff from the All England Lawn Tennis Club.  Man, I love those grass courts.  I also have given Falling Sky’s (TNT – Sunday nights) a run.  It’s pretty good.  You can always camp out at the USA Network for the their great, though formula driven, shows like Suits, Burn Notice, Covert Affairs and any of their other top notch TV series.

BOOK: Full Engagement – Tracy:  Not a lot of new stuff from Brian Tracy, but interesting with a foundation around building the right team and the problems that result from prolonging a bad teams time together.

MUSIC: Last Friday night one of my favorite singer songwriters was in town – Pierce Pettis.  I was scheduled to land at 6:30 PM and the show was scheduled to start at 8:00 PM, no worries, right?  Wrong, after around a 4 hour delay my flight landed at 10:30 PM and I missed the show, but wanted to share a little Pierce with you.

WEB SITES: Find out what happened on the year you were born.


I am a huge fan of John Maeda at the Rhode Island School of Design and love the idea of helping those who invested in learning from you turn that knowledge into a career.

During tough economic times, the academic challenges of college can pale next to the difficulty of finding a job afterwards. Aiming to help make its graduates’ lives easier in this respect, the Rhode Island School of Design has begun equipping them with a kit of business-oriented tools upon graduation.

Now in their second year, RISD’s “artrepreneur kits” include practical tools and resources designed “to help these highly creative thinkers to maximize their potential for innovation and explore entrepreneurial possibilities”. Among them, for instance, is a Square device and activation code, enabling graduates to process credit card payments anywhere. Also included in the kit are free six-month accounts with Prosite, a newly launched online portfolio site from Behance, along with an accompanying publication. YouSendIt, meanwhile, is providing each RISD graduate with a 2GB account free for three months, followed by a service discount on the file-transfer service thereafter. Perhaps best of all, Etsy this year is offering the first-ever Etsy RISD Fellowship to the graduate whose shop on the recently launched RISD Etsy Team Page shows the most promise. The winner will receive a USD 1,500 grant to attend Hello Etsy: A Summit on Small Business and Sustainability in Berlin this fall. RISD also maintains a section on Kickstarter to help its students gain funding and visibility.

As tuition fees continue on their upward trend even as economic woes continue, it’s a smart educational institution that does all it can to help its graduates get a leg up in the real world. Other institutions around the globe: what about you?


Drop me a note with your comments at

Thanks for stopping by and until next time, Adios and Aloha.

Week of June 13, 2011

Hey everyone, here we go. . . . . .


Yes, I know, it’s been a while since my “weekly” blog has been posted.  My travel schedule has been insane with 8 cities in the past 2 weeks.  Despite my best efforts, bad hotel internet or flight delays (yes, it’s true, airlines have flight delays) I just have not been able to keep up.  My feet touched terra firma yesterday and I have a chance to muse once again!

  • My two 2011 strategic platforms – The Opportunity of Meeting and Dazzling Blue are gaining momentum way ahead of my intent!  The major article that appeared in the Dallas Morning News had an unexpected focus on Dazzling Blue which moved that idea, the difference between ordinary and extraordinary to the race track and two existing clients decided they were tired of getting so little out of their meeting strategy and wanted to mine the opportunity they forgot was there.
  • Repeatable Successful Acts keeps rolling along as a bigger primary sales strategy tool for my clients.  I have just completed adding three key RSA’s to the actual sales process for a client and am getting ready for a series of RSA road shows.
  • My Simplicity program is attracting more opportunities on the presentation side of my business.  It’s hard for people to see the core opportunity that exists in simplify strategies without taking them on a journey that sets the idea in context.  Presentations are about “idea context”.

Next week continues my journeys as airports and hotels return to my daily life.

I love the fantastic and privileged position I have to share ideas!




Let’s spend a little time on energy.

There are many physics laws that govern all types of energy and I’m sure you’re not interested in returning to those dreaded days in high school physics (unless of course you are a physics geek like me), BUT I want to spend a little time on energy and why it plays such an important part in your business success.

I want to deal with good old Sir Isaac Newton and one of his laws of motion, in fact his first law that basically says:

In order for the motion of an object to change, a force must act upon it.  This is also called “inertia” or, an object will remain in either motion or rest until acted upon.

Bottom line – In order to change something, that something needs ENERGY.  So, ergo, a new idea, a change in business strategy, a commitment to innovation or creativity needs energy.  You have to put something into to it to get something out of it.

This law is one of my main points of strategy around any strategic launch for a client.  You must commit energy or resources around the idea if you want to see traction and thus impact.

Corporate energy can take lots of forms – a team assigned to an issue, dollars allocated to a new sales idea or simply a commitment to communicate the message followed by a strong level of action.

Any way you cut it ask yourself this one question before embarking on a new idea:

“Can I define the energy needed to make this happen and once defined can I allocate it to the idea.”

Without an answer to that question the likelihood of your idea becoming reality is about as good as sitting and looking at a boulder in the middle of the road and willing it to move!


MOVIES:  Super 8 and Green Lantern: Since I missed a couple of weeks I thought I would give you a couple of choices – First, Super 8; this is the best of the summer movies – PERIOD.  Green Lantern is fun and full of excitement.

NetFlix Fans: Second Hand Lions: A truly wonderful family movie!


TV:   New Stuff for the Summer: If you are late to Game of Thrones, too bad.  It’s really good stuff.  USA Network has re-launched a number of its great shows like Burn Notice, White Collar and Covert Affairs as well as introducing two new shows next week – Suits; about an ultra-brilliant guy who never went to law school but passed the bar on his first try.  Sound way cool.

BOOK: Surviving Your Serengeti – Swanepoel:  Another one of those business parables.  This one deals with wild animal analogies.  Kind of fun and interesting.

MUSIC: I wish there was a better version of this song on the web, but it is one of my favorite by Colin Hay.  Thanks to Wayne, my friend in San Francisco who a few years ago re-introduced me to Colin Hay!

WEB SITES: Do you get confused at the department store?  Here is a one stop place for you.


Just in case you were forgot about Anthony Weiner!

Congressman Anthony Weiner’s resignation today was triggered by a Twitter mistake last month that he admitted to making.

The New York Democrat tweeted a rather unstatesmanly photo of himself to an admirer. But instead of sending the link to the photo in a private “direct message” to the woman on Twitter, he published it on his main Twitter feed. He’s far from the first to do so – Twitter’s direct message and public post input fields do look a lot alike.

The only sure way to keep electronic communications from falling into the wrong hands is not to send them at all. For most people today, that’s not a practical option. But you should always consider the risks of sending a message meant for private viewing over the world’s biggest instant-publishing medium.

1. Don’t DM anything you wouldn’t want public. It’s simply too easy to type into the wrong box on Twitter, posting a public tweet that others can see in seconds. Some reporters avoid the risk by asking people who “DM” them—Twitter slang for a direct message—to switch to e-mail instead. Sure, you can also send an e-mail to the wrong address, but it’s harder to do by accident.

2. Don’t presume protected tweets will stay private. Twitter gives you the option to protect your main Twitter feed, so that only your approved followers can see what you tweet. But because tweets are short, and contain only text instead of images and video, it’s easy for someone to manually retweet your message by cutting and pasting it into a new, and public, tweet of their own. They may not mean you harm, but an offhand joke meant for a few close friends can become an inexcusable offense if seen by others. And if you’ve got enemies, it’s possible they were already following you before you turned on the Protected Tweets option.

3. Turn on Twitter’s secure connection option. Weiner claimed early on that his Twitter account had been hijacked by a hacker. He later recanted, but it can happen. By default, Twitter sessions aren’t encrypted the way online shopping purchases are, which leaves them vulnerable on unencrypted Wi-Fi networks in particular. You can enable encryption for everything by going to your Twitter account’s settings and turning on the option to “Always use HTTPS.”

But again, that won’t save you if you type into the wrong box.

Drop me a note with your comments at

Thanks for stopping by and until next time, Adios and Aloha.

Week of May 23, 2011

Hey everyone, here we go. . . . . .


The craziest of weeks in recent memory thanks to the fury of Mother Nature.

It took me 10 hours to go from Dallas to Orlando and I was blessed enough to be able to get the last seat on the ONLY plane that finally did go to Orlando.  I arrived in my hotel room at 12:45 AM after a scheduled landing of 2 PM the previous day.

I then had to catch a flight from Orlando to Dallas and then Dallas to Phoenix.  Well, I made it to Dallas, but then the storm to end all storms hit DFW airport.  They evacuated all the awaiting passengers at one of the world’s busiest airports to the tornado centers as a storm filled with 70 MP winds, hail the size of baseballs and so much lightning I thought I was at a Pink Floyd concert.  The papers the next day said it was the worst storm in the history of the airport with hail and wind damage to many of the aircraft on the ground.  I waited from 5 PM to 11:45 PM before they cancelled all the flights.  I then waited another 90 minutes in line, with everyone else at the airport for a cab home.

This forced me to miss only my third program in 27 years of Creative Ventures.  I was heartbroken, but powerless to do anything.

Next week I am off to Minneapolis.

Keep your eyes open for the June newsletter where I will introduce my latest idea – DAZZLING BLUE.




In a world where change smacks us in the mouth every day and where the majority of issues that can impact our life are out of our control, what strategic steps can we take that can create real impact?  Let me visit with two, one is driven towards personal growth and one driven at your clients.

SKILL SETS: No matter what happens to the macro-economic picture in areas like health care, budget deficit, unemployment and such you still have power over YOU.  Think about focusing some energy on your professional skill sets.  Times of uncertainty beg for personal development.

Here are is one idea.  Work on your presentation skills.  The ONLY way to get your ideas from concept to reality is to give them traction.  Presentation skills provide you the opportunity to build your career around ideas.  If you can’t find any budget to move your skills forward professionally, watch a lot of presenters and take notes on what you thought worked and what didn’t.  Go to and pick a topic that interests you and watch the presentations.  You can learn a lot!

CLIENT EXPERIENCE: Despite the uncertainty of the markets appetite, you control how the client interacts within your sales process.  If your process has grown to blob like proportions focus on these two ignition points;

  1. When a prospect turns into a customer.  This is the point of the first sale.  It changes everything.  Look for opportunities to separate and differentiate yourself in a world that is rapidly being completely commoditized.
  2. When the customer turns into a client.  This is when you create a relationship, something that goes beyond the transaction.  Try to find something small, but personal you can do to help the client realize this is not just a transactional relationship.  I use music.  I create custom CD’s and send them to my clients.

There you go, two ideas that can provide focus in times of crazy change.


MOVIES:  The Hangover Part II: I’ll do it.  Time for a crude and predictable laugh.

NetFlix Fans: Unstoppable: Really exciting and a perfect living room movie.


TV:   Season Finale’s: Some fantastic cliff hangers from some of my favorite shows.  The Mentalist gave us some resolution to the core plot line should it not make it back next year.   House made me kind of glad that season 8 will be its last.  Castle was a great ender and the best of the best was Justified.  The good part about the way TV is structured in 2011 gives us great chances to sample other stuff thanks to cable stations.  Networks launch new programs in June and the heavy hitters like HBO keep giving us great entertainment like Game of Thrones.

BOOK: Change Making – Bevan:  Really interesting book with key ideas like; Build Inter-Disciplinary Teams, Develop a Strategy Around Communication Clarity.  Some really good stuff.

MUSIC: My friend David Wilcox recording a FANTSTIC song in his home studio.

WEB SITES: One of the most mind boggling digital sites on the internet!


We’ve recently seen numerous innovations designed to ease the tedium of pre-flight waiting. Take the ebook library at Taiwan’s Taoyuan International Airport, for example. This morning Schiphol airport in Amsterdam launched their own effort, with the world’s first airport park.

The park consists of a large interior space as well as an outdoor terrace for when the weather is fine. The indoor area of the park is designed to replicate the feeling of an outdoor space, with butterflies projected on to the walls and floors, and with sounds such as bicycle bells, animals and playing children filling the air. Surrounding a once-threatened 130 year-old tree, the park features a number of loungers and wire frame and ivy chairs for travelers to relax in, as well as the Park Café, serving fresh juices, organic coffee and hamburgers. Around the periphery of the park there are power points for travelers to charge electronic devices such as laptops, and there is the option to charge mobile phones by pedaling one of the energy generating bicycles. To boost its eco-credentials, the airport uses LED lighting wherever possible, with natural light also entering the park through fiber optic cables and tube lighting.

As airports continue to be a hotspot for innovation, there are plenty of lessons to be to be applied anywhere that consumers are forced to wait – take note and be inspired! (Related: Portland airport installs bike assembly station for travellersSingapore airport’s four-storey slide rewards duty-free spending.)


Drop me a note with your comments at

Thanks for stopping by and until next time, Adios and Aloha.