I’m a Delighted End User

While it may seem small, the ripple effects of small things are extraordinary.

-Matt Bevin

 

Extraordinary customer experiences seem to elude us at every turn. I often wonder if it seems like too monumental a goal to reach for and perhaps that is why we settle so often for mediocrity or words like fine, ok, good, alright, and the like. If you think wowing your end user, client or prospect requires extraordinary effort I’m here to tell you it often doesn’t. Here are three great examples of what I mean.

 

First…

I was sitting in my plane getting ready for the flight from Portland to Austin when I took out my headphone case and realized; DAMN, I left my headphones in the hotel room. I was charging them and they’re black, the nightstand was black and the combination equaled invisible to my standard last minute “do I have everything” room inspection.

I had a backup pair, but I loved those wireless earbuds. I chalked them up to another absent-minded loss. When I landed and turned on my phone, the hotel manager had sent me a text:

 

Mr. Harvill, we found your headphones and have put them in the mail to your Austin address.

 

HUH? WHAT? You’re kidding. I immediately looked up the hotel phone number, called the manager and said, “THANKS!”

 

Next…

I was getting off a flight in Charlotte where I had a two-hour layover before my next flight. As I got off the plane there was an airline representative who asked, “Where are you headed?” I said, “Myrtle Beach in a couple of hours.” She told me the plane at the very next gate was headed to Myrtle Beach in 15 minutes and there were seats available. “Want to head out early?” HUH? WHAT?

 

Then this happened…

I don’t do any banking. My wife handles all the personal stuff and the Dallas team does all the business stuff, but I was in need of 500 pennies. Yeah, 500 penny’s (a common tool we use in our workshops). So, I walked into our local branch and was greeted with a big, “Hi, we’ve got fresh coffee and just baked cookies, want some?” Uh, YEAH! Then I thought, HUH? WHAT?

Every day our meters are set at normal.  Our expectations are for minimum effort and when even the smallest thing shatters our daily hamster-wheel-existence we are stopped in our tracks. We respond with our eyebrows raised in incredulity. What the heck, a twinkle of kindness, an extra step of effort, a simple moment changes things.

The three instances I shared made me write this.

Those minutes are measured in seconds of impact.

It doesn’t take much. The space between ordinary and extraordinary is smaller than you think. It just takes a moment, one available to everyone. It’s what separates and differentiates companies and organizations. It’s about training, accountability, and focus. I mean, how expensive is a smile?

The Client Experience Doesn’t End At The Point Of Purchase

 

Our Dazzling Blue program is centered on creating a client experience that separates and differentiates our clients in the face of a creeping sense of everything’s the same.  We are battling the commoditization of what we make, what we do, and how we solve our client’s needs.

 

When we start one of our Dazzling Blue projects for a client,  we always start at the beginning.  Where do the tendrils of what you do touch your client?  In order to be Dazzling, to be extraordinary, it has to encompass all that you do.  You can’t commit to Dazzling half way.

Here is one of my favorite examples of how NOT to be Dazzling.  Client touch points are critical in a Dazzling experience.  You need to know all of them and see each touch point as an element in the client experience.

I recently purchased a new charging cable for both my iPhone and my iPad.  It was positioned beautifully in a display case which positively impacted my buying choice.

Upon getting it home, I  went downstairs to the office to create a charging station for my gear.

So what could be the problem?  Hmmmm.  I tried to open it.

Now, I’m pretty smart and after a dozen attempts and a study period equaling getting ready for the SAT,  I couldn’t get the top off.  I obviously had the wrong tools, my hands.  I checked the packaging.  No opening directions.  I looked for some unique tool that came with this Chinese puzzle box.   Apparently, this chord is more valuable than the gold in Fort Knox, because I believe I could have accessed that shiny bullion easier than anyone could have accessed this damn charging cable!

Then I thought I needed something, a tool, and tried to pry it off with a screwdriver.

Nope, the lid would not budge despite my Archemidian attempt to use the screwdriver as a lever.

I was now 20-30 minutes into just trying to get the damn thing open, so I decided to change strategies and thought about the following tools.

 

 

I settled on the hammer and proceeded to beat the ever lovin daylights out of the plastic vault like container.  And . . . . .  I’ll be damned but, it opened and shattered into a hundred pieces.

I had my cord and, though I somewhat enjoyed the destructive process of opening the case,  I can’t believe that was the intended design.

Though the packaging was beautiful and its ability to stand out in a custom display case enticed me to buy, it is as far from a Dazzling Blue experience as a company can get.  Surely they tested the case?  Surely they gave it to some folks to open?  Surely they thought of the client, the customer, the end user, beyond the cool way it looked?  NOPE.

A Dazzling Blue experience wraps itself around the client.  It is found in the way you greet a client, in the way you deliver your product, in the way you handle problems.  You have to see the whole picture to separate yourself from the vanilla world and creating barriers is as far from Dazzling as you can get!